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Social Media: Working through the process and measuring value

 

This presentation will go beyond “social media 101” and help you start building the framework needed for long-term success in social media campaigns. Through the use of this framework, you'll learn about the process for establishing a strategic social media plan that includes goals, strategies and measuring results. With an understanding of the process and how to monitor results you will be better suited to build and manage effective social media campaigns.

 

Presenter Bio: Ash Shepherd

After working in the nonprofit sector for 11+ years Ash has developed a solid understanding of the sector as a whole and what organizations need to be successful. His focus on process, strategic planning and metrics helps ensure that projects stay rooted in the overall mission of the organization. Ash’s ability to understand and match client needs with realistic and manageable technical solutions has developed him a reputation as a consultant who consistently bridges the gap between people and technology. His holistic approach to website design, social media and e-mail marketing focuses on building capacity and solutions that are sustainable.